![]() ![]() Each has its own name for the number, but they all essentially measure the same thing: the likelihood of ranking and they all use a scale from 1 – 100. ![]() There are many tools that track links and provide authority metrics. If a media site or blog has mentioned and linked to a competitor, it may be a good site to pitch to yourself! Beyond the number, you can use these reports to find PR opportunities. The original metric of authority is Google’s own “PageRank” but they no longer share this data. Sites with links from many other websites have higher authority, especially if the links are from sites that have high authority themselves. The next level of SEO competitive analysis is all about links. How famous and trustworthy is their website? Are their pages more likely to rank than ours? Who can target the more competitive phrases? Assuming they have well-managed, well-optimized campaigns, you can see which words and phrases are getting traction with your target audience. Similar to organic rankings, watching a competitor’s ad spending will give you insights into what might be a good investment for you. What phrases are they bidding on? Where are they investing their ad budgets? What do their ads look like? Without using a tool, the only way to find this information would be to search for every conceivable keyphrase. Seeing what your competitors rank for and how high will immediately give you ideas for content and keyphrases. What do they rank for? What battles are they winning? And are we even in those same fights? They each represent different aspects of digital marketing and criteria for evaluating websites. We’ve also shown how to do competitive analysis with each in the detailed descriptions below. They all have free tools and more powerful paid versions. Here we’ll list them alphabetically, but you can see they have overlapping features. Here are 15 competitive analysis tools that you can use to compare your website to the other guys in many ways: search optimization, digital advertising, social media, traffic and technology. Of course, you can’t see their Analytics, but there are lots of free competitor analysis tools that will give you fast and valuable insights. Watching the other guy can be a distraction, taking my focus off of the important things like taking care of clients and sharing my best advice.īut analyzing competitor websites can quickly give you ideas for your own web marketing. ![]()
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